For purposes of the content analysis, intercourse had been understood to be any depiction of sexual intercourse

Only a few product that has been taped had been coded. As our focus ended up being on scripted development, we excluded day-to-day news broadcasts, game shows, sports programs and activities, and paid development, in addition to all types of commercials along with other promotions ( ag e.g., teasers for community programs). Although music videos had been taped, these people were coded and analyzed individually for their unique traits and so are maybe maybe not reported right right here. The analyses offered in this paper, but, do are the video that is nonmusic from cable music activity channels including talk programs, variety/comedy shows, and reality programs. In addition, suggests that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eradicated through the test.

The last test for the 2001 2002 period consisted of 1,276 unique system episodes, whereas the ultimate sample when it comes to 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis had been notably bigger than the very first 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence towards the sampling plan, extra taping ended up being needed whenever, as an example, brand brand new programs joined the fall lineup following the beginning of the year to replace for cancelled programs or once the time and time slot for a set ended up being changed.


The codebook when it comes to larger research had been based significantly regarding the factors manufactured by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted when it comes to Kaiser Family Foundation. We created extra products, including those on exact same intercourse intimate behavior and sexual talk regarding nonheterosexuals. In comparison to Kunkel and peers, whom utilized the scene while the unit that is primary of, our content analyses involved coding for intimate content in 2 minute intervals of system time. Because scenes differ quite a bit in total and, hence, usually do not offer a continuing device of measure in making evaluations across programs, we utilized a regular coding device centered on time. Coding news development in designated time periods has been utilized often by other scientists conducting analyses that are content various program genres including movies, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes for this content analysis, intercourse had been understood to be any depiction of intercourse, intimately suggestive behavior, or any speak about sex or sex. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications associated with romance and relationships, that have been perhaps perhaps maybe not coded. As an example, a declaration such as “I adore my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

Exact exact exact Same intercourse behavior that is sexual

Every 2 moment period that were coded as containing a minumum of one form of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other intimate behavior 2 was additionally evaluated for the existence of exact same intercourse behavior that is sexual. With this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted when you look at the period took place between two different people associated with the exact same intercourse.

Speak about nonheterosexual issues that are sexual

Each 2 minute period that have been coded as containing one or more example of talk through the intimate talk groups utilized in the key coding task ( e.g., reviews about own/others’ intimate actions or passions, speak about sexual activity who has currently occurred, speak about sex crimes) has also been coded for whether some of the sexual talk regarding nonheterosexuals. With this product, programmers once once again utilized a yes/no response format to indicate whether some of the talk that is sexual the intimate passions or issues of nonheterosexual people. Frequently free adult sex video, such responses pertaining to gays and lesbians, although sporadically these people were connected with bisexuals.