Dating app startups court Indonesia’s internet users

JAKARTA — Indonesia is turning into an battleground that is important dating apps, compliment of its large population of young online users as well as the possibility of growth. Local startups such as for example Wavoo and Setipe are facing off against foreign apps like Gather and Tinder through the U.S., Spotted from Germany and Singapore’s Paktor, all of which are targeting the Indonesian market.

In line with the Association of Internet Service Providers in Indonesia, the national country has roughly 100 million online users, a 40% penetration rate of this population of about 250 million. Indonesia even offers 65.2 million users that are smartphone a figure that is projected to grow to 92 million by 2019, relating to research firm eMarketer.

Executives at dating app startups plus some investors are bullish about the prospects when it comes to industry, by which they see an enormous potential market.

Domex Mandey, CEO of Wavoo, estimates there are many more than 35 million Indonesian internet users into the age that is 18-to-32-year-old — the principal target for online dating sites players. And Setipe CEO Razi Thalib said of the 35 million, there is certainly a complete market that is addressable of million singles who are online.

Adrian Li, managing partner at venture capital firm Convergence Ventures in Jakarta, said, “them are single, that’s 50 million singles. When we assume 40% of Indonesia’s total population is at the 18-to-35 range, and 50% of” Li, whose firm is an investor in Paktor, estimates that the industry in Indonesia will eventually be worth between $500 million to $1 billion in annual revenue.

Other capital raising firms are far more cautious.

Andrias Ekoyuono, vice president of business development at Jakarta based Ideosource, said that most Indonesians will not need specific apps for dating or making new acquaintances. “Unlike into the U.S. Or other countries, we are not afraid to simply accept strangers to be our friend in Facebook. And achieving follow-up conversations he said with them on messenger apps.

Another obstacle, Ekoyuono said, is the psychological barrier that those who are using dating apps are thought by their peers to be “undesired singles. ” While Ideosource has not yet yet invested in a dating app startup, it remains open to the likelihood.

Thalib said that perceptions such as for example undesirability can change with all the growth of more apps that are serious. “As soon as people realize the basic premise that the net is a access tool that is social. That will make it easier for them to imagine the chance of finding a romantic date partner online. “

Thalib along with other dating app startups believe that Indonesians’ habits as major social networking users are helping them adjust to the dating platform that is online. While social media platforms such as for example Facebook are helping users connect to people they already know just, they predict that the dating that is online will become the standard method to meet new people.

Mandey is optimistic that Indonesians will gravitate toward dating apps, regardless of the country’s traditional social conservatism and influence that is islamic. “I personally think today’s dating apps are well received in comparison to three to four years ago, ” he said. Mandey notes that customers utilize the app not merely for dating but to help make friends.

The moves are paying down, said Mohammad Fahmi, a dating app user. He said that parents today are the ones that often suggest to their children that they use the internet to find a mate that is suitable.

But price remains a consideration for users. Fahmi regularly uses Tinder, and also at one time subscribed to its premium service when it charged just 99 cents four weeks. However, he unsubscribed through the premium service when Tinder gone back to its regular charge that is monthly of9.99.

Wavoo and Setipe are free, while Gather offers “freemium” services, for which users can buy virtual balloons, at roughly $2 for 10, and use them to participate in offline gatherings hosted by other users through the app.